On the other hand, as health care professionals, we’re bound by many rules. Rules that aim to protect the scope of practice for licensed professionals.
I find such rules to be unproductive. The rules are mostly created by the bureaucratic system to dictate just how to practice our given trade.
In healthcare, this is the government and the third party payor systems, the insurances.
Many of you in the space of holistic medicine aim to practice differently. This involves a cash model if you’re brave, but many of you keep one foot in the insurance model if you’re squeamish about taking a chance on your own ability to have clients pay you directly.
Entrepreneur vs Business Owner
There is a distinct difference between being an entrepreneur vs being a business owner.
A Doctor running a primary physician office taking insurance is a business owner. There’s nothing inventive or innovative about this arrangement. They likely took loans, hired people and took risks this way.
Because this is still within the bureaucratic healthcare model, it’s a business within that model. If you own a franchise or a license of some entity then this would also be considered a business within that model.
An entrepreneur creates business doing things differently. Innovation is at the heart of entrepreneurship.
Entrepreneurs create solutions to the frustrating problems for the consumers. These solutions became their business model.
To be an entrepreneur, the risks are greater because you have to step into a zone of unknown territory, and your primitive brain will resist by screaming bloody murder.
Overcoming your own resistance is one thing. You’ll need a clear “why” when it comes to the reason you started your business. But the reason must be much more than “I want to be my own boss” or “I just want to make money.”
It all comes down to your big WHY.
As healthcare practitioners, we are great rule followers. Especially if you’re in the mainstream medical world, there’s so many rules to follow in the way you document, store, and bill for your services.
Who said any of those things are necessary?
What’s Your Why?
So if you’ve been on the path of creating your own business in Holistic Medicine, it’s important to be clear about your “why”. This will set the stage for your niche, business model, message, and brand.
Think twice about being just another voice on the web, providing information in another version of what others are echoing back to you.
People are looking to connect to the humanness of you, not your profession. The cat is out of the bag with the explosion of the internet.
We are no longer the “authority”. Authority figures or experts can no longer command attention and respect the way we once did before the internet.
We must be relatable and have much more to offer.
So think about your why. Ask yourself the following questions:
- What made you want to start your business?
- What aspects of your industry do you feel needs reform and how do you plan to do that with your business?
- What’s unique about you that makes you the best fit for this business?
Regurgitation of information is what we’re taught in school. As an entrepreneur, you must think outside the box and ask better questions to get to the core of your “why”.
I hope this was helpful. If you liked this message please share it with others who may find it helpful as well.
Talk to you soon.